Peoria's new logo

"PEORIA —It's out with the Indian head and in with a new logo and image for the city of Peoria.

By an 8-2 vote Tuesday, the City Council endorsed Peoria-based Converse Marketing's logo design proposal featuring a yellow, blue and green circular image highlighting Downtown Peoria, the Illinois River, Interstate 74 and the Murray Baker Bridge.

'Doing something like this equates to change,' Mayor Jim Ardis said shortly before the vote. 'There is a large reluctance to change sometimes. I think (the new logo) is a step forward.'"

Peoria paid $30,000 for this logo. I don't know exactly what would scream "Peoria" to me, but nothing in this logo does. This wasn't even the public's first choice for the final design (I guess the public got to vote on it). The logo replaces the Indian head which first appeared in 1975.