Tuesday, December 2, 2008

Barf-claycard Logo

"Awarded the project after a competitive pitch, The Brand Union chose to focus their creative energies on 'liberation from complexity', a concept that inspired the new brand mark and a multi-coloured look and feel. 'It's about a brighter world opening up, free from restriction, free to explore and experience new things,' says Nick Payne, Creative Director for Corporate Branding at The Brand Union."
I say, this is a completely horrible logo and I am stymied as to how 1) The designer thought this was good, and 2) The client paid for it.

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