Pepsi Optimism Project

"There's been a lot of discourse about the logo," acknowledged Cooper. "It makes a good news story, but I don't know if it's rooted in reality. It's a 110-year-old brand. Red, white and blue has been part of the brand for a long time."

In fact, Cooper suggested that maybe it was Obama who committed an act of sub rosa homage in his quest to become, ahem, the voice of a new generation. "I'm not sure who followed who," he said. "This [Obama] logo was developed probably a year and a half ago. We've been around for 110 years."

Read the entire article here...

Mexico: Alleged drug hit men using 'Jackass' logo

I thought this was mucho amusing:

TIJUANA, Mexico (AP) — Soldiers in Tijuana have detained three suspected drug assassins with uniforms featuring a skull above crossed crutches, apparently patterned after the logo of the "Jackass" television show and movies.

The men are suspected of working for a Mexican cartel operator nicknamed "Muletas," or "Crutches."

The 15 black uniforms found in the men's SUV in Tijuana, across the border from San Diego, had arm patches with the logo and the slogan, "Muletas Special Forces."

An army statement issued Friday said the men were pulled over because their car had bullet holes in one side.

Soldiers found 20 guns in the SUV and another vehicle and suspect the men were involved in kidnappings and killings. No charges have yet been filed.

The Stories Behind Hollywood Studio Logos

Sorry for the delay in posting. I blame it on the snow and ice that made me feel like hibernating for the rest of the winter.

Just found this link to a web page that gives a little history on some of Hollywood's most famous studio logos.

Getting Literal With The Apple Logo

A farmer in Japan is either a marketing genius or a person who has spent a little too much time in the orchard, if you know what I mean. More here.

Sol Sender Interview on Obama's Logo

Sol Sender interview on the development of the now famous Obama logo. Click here to hear the interview.

Peoria's new logo

"PEORIA —It's out with the Indian head and in with a new logo and image for the city of Peoria.

By an 8-2 vote Tuesday, the City Council endorsed Peoria-based Converse Marketing's logo design proposal featuring a yellow, blue and green circular image highlighting Downtown Peoria, the Illinois River, Interstate 74 and the Murray Baker Bridge.

'Doing something like this equates to change,' Mayor Jim Ardis said shortly before the vote. 'There is a large reluctance to change sometimes. I think (the new logo) is a step forward.'"

Peoria paid $30,000 for this logo. I don't know exactly what would scream "Peoria" to me, but nothing in this logo does. This wasn't even the public's first choice for the final design (I guess the public got to vote on it). The logo replaces the Indian head which first appeared in 1975.

Padres 40th Anniversary Logo

"SAN DIEGO -- The Padres unveiled their specially designed, 40th anniversary logo on Thursday to celebrate a historic milestone for the franchise. The logo will be displayed on a uniform patch and sewn into three of the Padres' four jerseys -- home, away and the alternate blue tops. The logo will also be featured prominently in 2009 in advertising for the team, promotional materials and throughout PETCO Park.

The Swinging Friar is at the center of the logo. The Friar's origins predate the Major League Padres, debuting as the official insignia of the Pacific Coast League Padres in 1961. The image, originally sketched by San Diego High graduate Carlos Hadaway, was utilized by the team from 1969-1984 and, after a break, since 1995."

I like it. I think it's nicely designed and balanced. I like the fact the bat is breaking out of the logo. I'm not wild about the friar, but still, it's nicely done.