Tuesday, January 27, 2009

Pepsi Optimism Project

"There's been a lot of discourse about the logo," acknowledged Cooper. "It makes a good news story, but I don't know if it's rooted in reality. It's a 110-year-old brand. Red, white and blue has been part of the brand for a long time."

In fact, Cooper suggested that maybe it was Obama who committed an act of sub rosa homage in his quest to become, ahem, the voice of a new generation. "I'm not sure who followed who," he said. "This [Obama] logo was developed probably a year and a half ago. We've been around for 110 years."

Read the entire article here...

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