Pepsi Optimism Project

"There's been a lot of discourse about the logo," acknowledged Cooper. "It makes a good news story, but I don't know if it's rooted in reality. It's a 110-year-old brand. Red, white and blue has been part of the brand for a long time."

In fact, Cooper suggested that maybe it was Obama who committed an act of sub rosa homage in his quest to become, ahem, the voice of a new generation. "I'm not sure who followed who," he said. "This [Obama] logo was developed probably a year and a half ago. We've been around for 110 years."

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NCAA unveils 2010 Women's Final Four logo

SAN ANTONIO — The NCAA, in conjunction with the University of Texas at San Antonio (UTSA) and the San Antonio Local Organizing Committee (SALOC), unveiled the 2010 NCAA Women’s Final Four logo at a Friday news conference and women’s basketball celebration held at the newly opened Young Women’s Leadership Academy. The 2010 NCAA Women’s Final Four logo pays tribute to Texas, the Lone Star State, and the rich history of San Antonio, with a single five-point white star embedded within the “o” of the word “Four” in the design. Logo colors are red, white, blue and gray.

I can't say that I like this logo much at all. It's not absolutely horrible, but mostly horrible. It does have a little bit of a "sports" look to it - but just barely. The star in the middle of the "O" in "Four" is too big and the points are too close to the edge of the letter. The grey banner at the bottom with its beveled funkiness and type treatment doesn't help things at all. And those two little white dots on the ends of the banner...what are they fastening the banner to, other than thin air?

I hate giving the old thumbs down to anything from my home state, but here goes...

When your client is you.

You probably have gathered by now that I'm a drummer. I started playing a drum kit when I was 14. You never forget your first drum kit. Mine was a gift from my parents for my birthday. It was from a Sears and Roebuck catalog and blue sparkle. It had a little shield thingy design on the bass drum head where you could paste in your initials that they sent with the kit.

Here's a picture of it. This photo was taken at my very first gig at Buda Junior High in Buda, Texas in 1969.

I figured the other day that I should have my own drum logo, so off to work I went. I started with some sketches and ended up with the logo below. I like the way the sticks made the crossbar of the letter "H" and the vertical stick made the "I" and also how it ended up looking like a clock. You know, drums, timekeeping...clock. Yeah.