Saturday, December 20, 2008

Getting Literal With The Apple Logo

A farmer in Japan is either a marketing genius or a person who has spent a little too much time in the orchard, if you know what I mean. More here.

Monday, December 15, 2008

Sol Sender Interview on Obama's Logo

Sol Sender interview on the development of the now famous Obama logo. Click here to hear the interview.

Wednesday, December 10, 2008

Peoria's new logo

"PEORIA —It's out with the Indian head and in with a new logo and image for the city of Peoria.

By an 8-2 vote Tuesday, the City Council endorsed Peoria-based Converse Marketing's logo design proposal featuring a yellow, blue and green circular image highlighting Downtown Peoria, the Illinois River, Interstate 74 and the Murray Baker Bridge.

'Doing something like this equates to change,' Mayor Jim Ardis said shortly before the vote. 'There is a large reluctance to change sometimes. I think (the new logo) is a step forward.'"

Peoria paid $30,000 for this logo. I don't know exactly what would scream "Peoria" to me, but nothing in this logo does. This wasn't even the public's first choice for the final design (I guess the public got to vote on it). The logo replaces the Indian head which first appeared in 1975.

Sunday, December 7, 2008

Padres 40th Anniversary Logo

"SAN DIEGO -- The Padres unveiled their specially designed, 40th anniversary logo on Thursday to celebrate a historic milestone for the franchise. The logo will be displayed on a uniform patch and sewn into three of the Padres' four jerseys -- home, away and the alternate blue tops. The logo will also be featured prominently in 2009 in advertising for the team, promotional materials and throughout PETCO Park.

The Swinging Friar is at the center of the logo. The Friar's origins predate the Major League Padres, debuting as the official insignia of the Pacific Coast League Padres in 1961. The image, originally sketched by San Diego High graduate Carlos Hadaway, was utilized by the team from 1969-1984 and, after a break, since 1995."

I like it. I think it's nicely designed and balanced. I like the fact the bat is breaking out of the logo. I'm not wild about the friar, but still, it's nicely done.

Friday, December 5, 2008

NCAA unveils 2010 Women's Final Four logo

SAN ANTONIO — The NCAA, in conjunction with the University of Texas at San Antonio (UTSA) and the San Antonio Local Organizing Committee (SALOC), unveiled the 2010 NCAA Women’s Final Four logo at a Friday news conference and women’s basketball celebration held at the newly opened Young Women’s Leadership Academy. The 2010 NCAA Women’s Final Four logo pays tribute to Texas, the Lone Star State, and the rich history of San Antonio, with a single five-point white star embedded within the “o” of the word “Four” in the design. Logo colors are red, white, blue and gray.
I can't say that I like this logo much at all. It's not absolutely horrible, but mostly horrible. It does have a little bit of a "sports" look to it - but just barely. The star in the middle of the "O" in "Four" is too big and the points are too close to the edge of the letter. The grey banner at the bottom with its beveled funkiness and type treatment doesn't help things at all. And those two little white dots on the ends of the banner...what are they fastening the banner to, other than thin air?

I hate giving the old thumbs down to anything from my home state, but here goes...

Tuesday, December 2, 2008

Barf-claycard Logo

"Awarded the project after a competitive pitch, The Brand Union chose to focus their creative energies on 'liberation from complexity', a concept that inspired the new brand mark and a multi-coloured look and feel. 'It's about a brighter world opening up, free from restriction, free to explore and experience new things,' says Nick Payne, Creative Director for Corporate Branding at The Brand Union."
I say, this is a completely horrible logo and I am stymied as to how 1) The designer thought this was good, and 2) The client paid for it.

Apple wins lawsuit in China

Apple has won a small lawsuit in China. The computer company has been awarded $58,000 from a tiny computer manufacturer that ripped off Apple's logo and name.

The Shenzhen City-based New Apple Concept Digital Technology Company makes PCs and other computer hardware. It's logo, an apple with two wings, had been stamped on every product it sent out.

Apple has had its trademark and logo registered in China since 1993 and holds exclusive trademark rights until 2013. In 2006, Apple made a formal request that the company cease using the logo. Apple filed a lawsuit in a Chinese court in April of this year.

The court ordered NAC to stop the infringement practices and pay the money to Apple.